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Interactive Display vs TV: Which Solution Is Better for Business?
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#Videoconferencing

Interactive Display vs TV: Which Solution Is Better for Business?

2024-07-26

Actuality: Modern meeting room equipment must seamlessly support high-definition video conferencing, dynamic presentations, and digital collaboration. While commercial TVs remain a popular and cost-effective choice for many offices, the evolution of hybrid work in 2026 has rapidly increased the demand for interactive solutions. Features like digital whiteboarding, interactive slide annotation, and AI-driven hybrid collaboration tools are becoming essential for connecting remote and in-office teams.

As an end-to-end AV systems integrator, Adventus Solutions supplies and installs display solutions. 

In this article, we compare Professional TVs, Interactive Displays (Multiboards), and Interactive Totems (digital signage) to help you choose, supply, and seamlessly integrate the right solution for your business space.

TV SCREENS

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Having the right equipment in your meeting room is key for team productivity.

TV’s allow participants to easily share their presentations in the room as well enabling video of remote participants who are dialing into the meeting from a remote location. However, TV’s have limitations as outlined below.

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INTERACTIVE DISPLAYS (TOUCH SCREENS, MULTIBOARDS)

What is multiboard?

  • Interactive Ultra HD windows-based devices for business and education.
  • TouchScreen, computer, Wi-Fi, stereo speakers and special applications – all inside one device with zero setup.
  • Share screen, take notes, save documents and records during the meeting.
  • Add annotations, comments and text right on your slides to make your presentation interactive.
  • Many different ports for connecting additional devices and computer peripherals allows you to connect and even charge devices. Screen sharing function enables wireless collaboration just in several clicks.

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There is a pressing need to ensure the meeting-room technology remains future-proof by supporting hybrid work use cases.

This is where the touch-based interactive display can help further simplify setup while providing a more equitable collaboration as outlined below.

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How to choose?

Make your decision on TV versus Interactive display based on the following considerations:

1. Do you want to enable the use of a digital whiteboard in your video meetings?

2. Want to connect online with remote participants in your video meetings?

3. Is it important to be able to take notes on the slides during the presentation?

4. Want to use one-click meeting start for video conferencing?

If you answered “yes” to one or more of these questions, investing in an interactive display with a hybrid whiteboard for your team should be a serious consideration.

We provide different brands of TV screens such as LG, Samsung, Vestel and Interactice displays by Prestigio Solutions brand. Look more

Interactive displays - totems

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Introducing Digital Signage Interactive Totems which are powerful tools for engaging customers and delivering dynamic, personalized content in various settings, from retail stores and transportation hubs to museums and public spaces.

Digital Signage Interactive Totems not only captivate audiences with eye-catching visuals and interactive experiences, but they also enable businesses to efficiently manage and update their content remotely. By utilizing cutting-edge technology, these totems can incorporate features like touchscreens, motion sensors, and facial recognition, offering users a truly immersive and customized experience. 

In addition, the integration of real-time data and analytics allows businesses to monitor user engagement, optimize content, and make informed decisions based on customer preferences and behavior. Ultimately, digital signage interactive totems present an innovative and effective solution for businesses and organizations looking to enhance their communication strategies and foster lasting connections with their audiences. Look more 

Advantages of interactive totems

  • A more enjoyable customer visit experience - interactive stands provide detailed information about the company's services or products;
  • Increase the number of potential customers - by setting up stands outside the store, you increase your ability to attract new customers;
  • Save employee time - Interactive stands can answer many customer questions, so employees can focus more on direct selling;
  • Engagement - the opportunity to touch and choose the content that is relevant to the client, gives a special satisfaction to the client;
  • Decreased costs for print advertising/information.

We provide Interactice Totems by Prestigio Solutions brand.

Adventus Solutions is an integrator of video and audio conferencing systems. We work with cloud technologies and hardware solutions, we install interactive displays, ineractive totems and TV screens. Our video conferencing systems are suitable for classic or hybrid work conference rooms.

Summary

What’s New in 2026: The Rise of AI-Enhanced Collaboration Displays

As hybrid work models mature in 2026, the gap between standard TVs and interactive displays has widened further due to Artificial Intelligence (AI). Modern interactive panels no longer act just as touchscreens; they integrate multi-array microphones, auto-framing AI cameras, and seamless one-click Microsoft Teams or Zoom room launching. While a professional TV still requires external soundbars, webcams, and separate PC units (or complex cabling), modern interactive displays offer an all-in-one ecosystem that drastically reduces IT support tickets and meeting setup friction.

Video Conferencing Projects Made Easy with Adventus Solutions:
  • we carry out complex VC projects from A to Z, so that you do not have to look for several partners;
  • we will install and configure the video conference system, we will train users, we will do cable works;
  • we will find a solution for any meeting room;
  • we will help you present the VC concept to the management/team of your colleagues to make your task easier;

Which option fits your office best? 

Whether you need a simple TV setup or an advanced interactive display system, Adventus Solutions provides complete end-to-end integration - from consultation and equipment delivery to installation and full configuration.

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